When his school Principal, impressed by his creative flair, advised him to take up writing, little did he know that this boy already had a scrapbook of ads by legendary stalwarts like David Ogilvy, Neil French, Frank Simoes, Mohammed Khan et al. They were his wealth. Sure enough, he started writing, and his MBA in Marketing, with a specialization in Advertising, brought real meaning to it. Having jumped into the deep end of the pool, he honed his skills in writing, behavioural psychology, strategy, and positioning on the job as a Founder. He began churning out work that delivered results for his clients. And has never stopped since. With interests in food, trekking, wine making, photography, and travelling, life is one long creative pursuit for him. With 35+ years in the business of ideas, he has also served as India Director of the London International Awards and Red Dot Awards, and as a jury member at the RAPA Awards. He is the agency’s creative and strategy man, with a role at the very core of what the business is all about.

His business acumen was seen early in life, when he was still pursuing Engineering studies. But a turn of events led him to join Mass Communication in 1992. And that's where he found his calling. He handled accounts for Aims, Dattaram & Interpub (today's Omnicom group), developing his people skills and management style as he went. As technology progressed, the industry kept changing, and under his leadership, the agency adapted to technology and systems from time to time. With that, while managing finances for the agency, he made it infallible and insulated it from what other agencies suffered. His administration enables the business to run smoothly on a day-to-day basis. The sharp business mind that he is, he remembers facts, data, expressions, figures and numbers like the back of his hand.