what started as an enterprising little endeavor, away from the blitz of mumbai,Multiprint Advertising has come a long way, from a team of two in 1990 to a full-fledged ad agency. the fact of having made ourselves recognizable as a strategy-driven ad agency with a rich repertoire of creatives & ever growing client list is a fountainhead of immense joy. from it also springs out an ambition of invigorating a new discussion,by pushing-up, vertically as well as laterally & tangentially, the bar of campaign-relevant strategic creativity.

we have always preferred simplicity, not extravagance; matter-of-factness, not irrelevant creativity; crispness, and not tedious loquacity. yet we have always experimented creatively. with the idea of connecting, informing and persuading the potential customer. it, and it alone, forms the basis of all our decisions. all decisions, that is - be it creative, business or administrative.

in recent times we have also incorporated changes, gradual or quantized, detectable or imperceptible, so as to position ourselves as a full fledged communication consultancy offering integrated multi-channel communication Solutions spread across diverse industries and media platforms.

What we offer is a holistic communication.

First, we study the total business environment in which the client operates, his business objective, values, mission statement, competition etc.
Then we identify the immediate objectives of the campaign and try to chisel it down to the bare minimum.To co-relate it with the total business environment is the next step.
Having thus positioned the relative objective, the project moves to the brainstorming room where discussions happen. ('Happen' is of course a censored word here.)
While discussing we make it a point that we do not follow a rule, for rules only stifle.
From there emerge alternative innovative strategies; out of which one or two form the framework of the communication. And from then on, often we too are amazed at what emerges from it all.
It is all controlled magic!